Offload the admin. Keep the judgement.

Showing performance nutrition operators new ways of working with AI.

I build these for my own work — at Hexis, at Edinburgh Napier University, and for pninsider.com. This is all of it, so you don't need me in the room.

Dr Alfie Gordon

PhD applied physiology · Hexis · PN—INSIDER, ~1000 readers across elite sport.

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Two ways in.

Keep up with what is changing in the performance nutrition industry each week, or take one job off your desk today with a step-by-step workflow.

New ways of working · free, no paywall

Every new way of working, shown end to end.

Each guide takes one job in a performance nutrition week and shows the AI workflow that now does it. Tools you can set up in an afternoon, not an engineering project.

All new ways of working →
Industry brief · every Monday

What is moving in performance nutrition this week.

New products, new research, new tech in performance nutrition — and the one line on what it changes for the operators who have to act on it.

View the full archive →
Why I do this

Offload the admin. Keep the judgement.

Everyone in performance nutrition is already using AI. The only question is whether you hand it your thinking, or hand it the work stacked around your thinking.

Most operators I know spend hours a week as couriers. Searching PubMed. Skimming trade press. Copying findings into a doc, pasting into a chat window, reformatting the same information for a coach, a chef, a medic and a sponsor. None of that is nutrition. The judgement is the job.

So I find new ways of working that delete the courier work — for departments, for clubs, and for the tech and supplement companies serving them — and then publish the exact workflow, because the useful version is the one you can run yourself on Monday.

Dr Alfie Gordon
AlfieDr Alfie Gordon
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One email a week for performance nutrition operators.

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